Getting A Grip!
This is all well said and done, BUT the special golfing interest groups and key clientele need to know that you and your niche provision professional and golfing services exist! Referral, word of mouth, advertising, marketing strategies, golfing services business card, fee schedule, testimonials can all serve to get the word out about you and what you do, offer and can bring in the realms and cadres of golf. Building credibility and reputation as a golfing professional, escort, stand-in, relief-player, golfing collaborator is at stake and can make the difference between success and failure at getting your golfing for free. Marketing is probably the most important aspect of starting any business venture successfully. Although you are merely playing golf; you are expecting to get paid which makes you a real business. Like any business, you will have to market yourself if you want to get any clients. First steps in this direction have to do with advertising. Business cards, flyers, brochures, newsletter to members, local paper etc. can all be useful channels for you to get word out that the doors are open for business and that you are available for GOLF! Everyone needs to know and be aware of your offerings and existence! There are different forms and formats of advertising, meant for different audiences and messages. You can successfully and quite affordably, get up and running, synergizing a couple or targeting one or two campaigns as you start up. The target audience and focus market is important. Do take the time to probe and understand your local markets, prospects and even competition. This is how potential and opportunity, niche services, gaps and even new innovative services come to life. You can opt to focus your campaign where you are most likely to get early wins and hits with the minimum effort. Upscale in-print advertising or even more direct approaches all work well to reach say the business part of your target audience to go golfing for free, or getting them to pay for it, while selling the value-proposition that it is truly a wise investment and that they are smart for utilizing and spending their sporting and golfing dollar and time wisely, reaping the reward(s) all round! There are no real losers here. Even if you have to fork out some initial funds to do this, you will get a return on investment pretty quickly, making the whole campaign not only cost effective but highly rewarding – well worth while! Pick quality Business magazines and journals Online designing of your own webpage Sports section in your local newspapers Trade magazines Direct telecommunications requests To name but a few possibilities. Golf magazines and related publications are also great options to consider. You can test and refine your idea, wording, fees, contact information to be more accessible and user-friendly. You have to remember the rule of thumb that says that you need to be accessible and available to your clientele – make it easy for them to find you. You can earn money by having others play golf as well. While other players are enjoying the game, you could be benefiting from it too. FOR FREE! |
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