Mystery Or “In Cognito” Golfing
Life as a professional golf escort, especially in the beginning will or might even feel awkward to some. Take a gradual and systematic approach to the whole thing and you will be off to the races (or greens) in no time, with little to no out-of-pocket expenses! Scout out the terrain, potential, courses, public and private in your local and surrounding areas – pick your top 4-5 prospects and approach them with your concept, pitch and services. Visit and play there, build relationships and rapport with the owner/management and clientele and start spreading the word about what it is you do, want to do and how you can help others. BE IN THE KNOW! Know the course intricacies, design, history, background, challenges, distances etc. Include BOTH private and public clubs in your list of base-providers and referral agents. Have at the ready your fact-find mode and notes, regarding: Fees Logistics – contact information Registration procedures Tee times Address, map and directions to share with clients EXPOSURE AND PRACTICE, RAPPORT AND RELATIONSHIPS matter! Permission and playing preparations are essential. Entertaining, influencing, introducing, brokering and more all form part of what you do. If you do speak with management for example at private courses and clubs, ensure that you convey the importance and potential income, repeat business, even potential memberships that may come from them agreeing to you performing your services onsite, without interfering with existing programs, policies or activity of course! In the end again, position it so that the economic, value proposition makes sense and holds promise for them. This will make it easier for them to agree to even a pilot or a trial, try out or dry run or two, getting you NOT only the foot in the door, but also a couple of rounds of FREE golf! There might even be discounts or free rounds for you and your friends in the deal! You will never know until you ask. There is not much to risk or lose by doing so. Here are some of the highlights that you might want to mention, in order to garnish support and agreeability from them to get you started and on their referral or “allowed” list of choice providers, members and elite: Increased Revenue and new clientele Making the most of target audience that are otherwise hard or almost impossible to capture Filling and utilizing dead time (early/later, when no-one else is playing per se) with some meaningful income Additional sales and incoming revenue from sources otherwise untapped. More potential business – eatery, pro-shop, equipment and other on-site services and amenities Drinks, relaxation and entertainment onsite, after playing will also given them the opportunity to showcase their facility, service, strengths etc. New memberships and referrals, word of mouth, high caliber clients are being attracted and entertained at their facility. Introducing guests to managers and establishing relationships, as a hub or connector Higher-end, niche, pre-qualified customers / prospects to optimize .. to name but a few key selling points. KNOW AND FIND YOUR MARKET! If you want, you could start locally with some of the higher-end business type services and professionals that in all likelihood play, use and love GOLF, on a personal, social and even business level. Accounting firms Advertising Agencies Attorneys Car dealerships Computers Construction Doctors Engineering Gaming industry (casinos) Insurance Telecommunications Waste management Do a search online and/or utilize your local business services directory or even the Yellowpages to track down your shortlist, wish and contact listing and start hitting the phones, targeting your campaign in the right contexts and environments, time of the year, can all be critical in how much success you have. Ask each contact you make to pass on the information to others and to forward contacts to you – this casual networking works especially well for quick-turn around and even repeat business. Your client base will start growing itself exponentially which is exactly what you want in the long run. Delegating and letting others play on your behalf is a matter of necessity as your business grows and expands. Now the value is in it that you free up more time for yourself and the game that you love, while the funding of your habit and passion, personal and/or professional sport, activity, business takes on a whole new meaning and life of its own. Two or more clients or bookings at the same time - delegate Do not have to turn anyone away (you will also benefit others by providing opportunity and networking). Here are some sure-fire ways to secure potential golfing buddies and/or sub-contracted partners that can work for and with you on an occasional, as needed, PT or FT basis. Get to know them, background checks, their game, passion and drivers, strengths and developmental areas of play. Skill-sets as demonstrated on the course itself. Familiarize them with your procedures, protocols, standards and etiquette. Some will volunteer, others will have a fee in mind. Negotiate and get the deal/fees in writing PRIOR to including them in your arsenal and pool of talent. Trust and confidence builds over time – work with honesty and integrity, offering them their fair share of the pot and winnings. Earlier, in the header to this sub-section we referred to an “in cognito”, disguised or mystery golfer. You might be wondering what that is. Here you will act as a testing agent for GOLF, free of charge, getting to play, without paying per se! Your services include evaluation of the experience, start to finish and acting very much like a mystery shopper would. There are many perks to be had for those who really love the game of golf and cannot get enough playing! Many establishments, clubs and courses would love to benefit from objective feedback from an impartial fresh set of eyes. Improving, solving and catching problems, oversights and issues early, anticipating client needs and demands and even being somewhat proactive with their approach, many may choose to call on you to come and “evaluate” or test-drive their memberships, course and other offerings on-site. Normally for fee, for you FREE! Monitoring and test-driving the services, course, pin-placements, delivery, customer focus and experiences onsite, by playing a round or two for FREE, goes a long way. This is almost a business advisory type service or just as casual an arrangement as you would like to have. Demand in this area is high as business is increasingly consolidating, specializing and getting more competitive. Giving reports and feedback about your experience, round, the course and other on-site services, there are lots of perks, rewards and offerings that these clubs are willing to give. Candor and honesty will be greatly appreciated with no strings attached. These can be once-offs or ever-so-often, even established routines as you start to build rapport, credibility and reputation in and around town and courses. Perks might include logo or choice brand name top-line or sample merchandise, meals, hotel stays, golf games, and more. Objective opinion and an ever-so-often review of operations and behind the scenes perspective can be invaluable information, they would be willing to drop great bucks for! Let alone having you enjoy a couple of holes, rounds of FREE golf. Anonimity gives you the luxury of being very candid and open with comments, review and feedback, more-so than you would probably give or say if you were a paying customer. Real experience, unbiased opinion go hand in hand to ascertain the quality of the business and build relationships. You will instantly know how to spot the good, bad and ugly at local courses, which to recommend, so not only are you helping the business owners, managers, clientele but also yourself, in that you build your own knowledge arsenal of choice and options to recommend with confidence (or not), where to take your guests, clients and out-of-town prospects for example, with confidence, that will show and come through in how you present the location that you picked for play or where the client wants to meet and play a round or two. You are also doing your best part to contribute to uplifting the standards and raising the bar for others who will enjoy the facilities and services too, besides you (and your guests) Loving the game, having the necessarily all-round skill and expertise to give feedback, as well as most of the following features will help you becoming a professional golfing advisor, reviewer or :mystery, “in cognito” GOLFER (of and by reputation!) Confidentiality Consistency Detail oriented Objectivity Punctuality Access and availability Unbiased Professionalism Fairness and honesty Not being rude or overly critical Reliable and dependable Discretion and confidentiality Get on the best/most appropriate lists (see reference guide at end of text for some suggestions on where and how to get started in your local area). You can easily become a pre-qualified and interested member. There will be forms, even screenings, interviews and trial runs to complete PRIOR to starting on assignments. Email of telephone contact will be made to establish a date and time to go play for free and enjoy the services, then write your review, provide feedback and fill out more forms, be available for any follow-up questions, without necessarily revealing your identity. Most assignments are done on a first-come-first-serve type priority system. Ask and confirm all details and requirements of your on-site, off-site, round-playing assignment, costs etc. required PRIOR to arrival and the day of the review. Adhere to timelines and deadlines in delivering your feedback and report. Here are some MORE ways you can enjoy FREE GOLF as a mystery GOLFER or professional golfing services advisor, evaluator and niche provider. ENERGY AND ENTHUSIASM. It is contagious. Enjoy and love what you do and play to your hearts content! Take pleasure in the task and show your appreciation – fully entrenching yourself in the experience. This will also help you focus better on your own service delivery for clients. DETAILED AND PROFESSIONAL, ACCURATE and COMPLETENESS This is an opportunity to showcase your own excellence, standards and practice. Be as accurate and complete as you possibly can. Make sure that all of your contact information is current and up to date DEDICATION AND COMMITMENT. Tackle every task, no matter how mundane, even making phone calls, or follow-up a priority. This will earn you a reputation and credibility that will market itself! PLAN, PREPARE AND EXECUTE WELL, from start to finish. CONFIDENTIALITY, DISCRETION and not revealing why you are there, just enjoying the day and your FREE round(s) of GOLF! CANDOR AND HONEST FEEDBACK, TIMELY and MEANINGFUL. Un-biased opinion, fact-evidence and even quoted examples are more prudent and useful than vague statements or reflections of your own take on things. YOU TOO CAN ENJOY PLAYING FREE GOLF – even if you are ‘working’! Apart from utilizing your talents, skills, contexts, anonymity and more, you can also find lots of other ways to not only take advantage of FREE golf, but also to mitigate other relevant costs. |
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